Logo of Amber Golden Chain

Privacy Policy

The Amber Golden Chain of Restaurants Corporation (“Amber”) including its subsidiaries and/or affiliates, strives to give you the best quality food, service and customer experience possible. In line with this, Amber is committed to protecting the privacy rights of all its customers, partners and other Parties insofar as the processing of their personal information and/or sensitive personal information is concerned.
This Privacy Notice generally applies to all of Amber’s dealings with parties that involve the processing of personal information and/or sensitive personal information. This privacy notice is for data subjects who visit our various channels including the Amber main website (www.amber.com.ph), other related websites, our mobile applications (“App”), and other channels that Amber uses to process personal information and/or sensitive personal information.
Amber is committed to safeguard your privacy when you visit our restaurants, our web sites, our app, our media and promotional sites and social media pages, when you call our delivery hotline or contact any of our branches, when you access any of our communications channels and in functions where you provide your personal data to avail our services. 
Amber values your privacy and encourages you to read and understand this Privacy Statement. This Privacy Statement will highlight Amber’s collection, use, storage, disclosure/sharing and storage of your personal data.

Your Data Privacy Rights
Amber values your data privacy rights. As a customer, you have the following rights:
  • The right to be Informed whether your personal information shall be, are being or have been processed;
  • The right to object to the processing of your personal data including for direct marketing, automated processing or profiling. In cases of any changes to the manner by which Amber processes personal information, you may withdraw your consent subject to exceptions under the law (i.e. when personal data is needed pursuant to a subpoena, when processing for obvious purposes necessary for the performance of or in relation to a contract or service to which the data subject, pursuant to a legal obligation); 
  • The right to rectification or correct any inaccuracy or error in your personal data with us;
  • The right to erasure or blocking which is your right to ask for the suspension, withdrawal, blocking, removal or destruction of your personal data with us;
  • The right to data portability or to demand that your personal data be put in a format that is commonly used and allows for your further use; and
  • The right to transmit such rights to your lawful heirs and assigns.

Personal Information We Collect
We collect the following personal information types:
  • Those you give us;
  • Those collected through automated means;
  • Those we collect from other sources; and
  • A combination of any of the aforementioned.
 To be specific, we collect the following:
  • Full Names and Salutation;
  • Home/Business Address, Delivery Address, Landmark of Address;
  • Telephone/Mobile Number;
  • E-mail Address;
  • Supporting details for entitlement to a discount (e.g. identification (ID) such as senior citizen/persons with disability;
  • Bank Deposit details if customer pays via bank deposit;
  • Payment Platform Details; 
  • Order details including transaction history, concerns, messages, etc.
  • Usage Information including IP Address, computing system, unique identifiers for device used, frequency of website usage, past orders, tendencies, when logged-in as a registered user or when customer agrees to the use of cookies and Diagnostic Data;
  • Account Information such as Profile Information and log-in details;
  • Sensory data (e.g. voice recordings in calls to the Customer Hotline)
When you use any of our channels, we may collect certain types of information about you such as your location data when using our App to determine the closest Amber branch to your location, among others. We may likewise use cookies and other similar tracking technologies for a better customer experience.
Cookies A cookie is data that is sent by a server to your browser from a webserver and stored on your device. Generally, cookies are used to provide you with a better customer experience when a website, App and for other functions such as:

Type of Cookie | Reasons
| Necessary | Essential for our websites to perform its basic functions including those required to allow registered users to authenticate and perform account related functions, as well as to save the contents of virtual “carts”
 | Functional | To store preferences set by users such as account name, etc
| Security | To identify and prevent potential security risks
| Analytics and Performance | To evaluate how users interact with our website
| Third Party & Embedded Content | Cookies may be set by third parties, and used by them to track your online activity. Amber does not have direct control over the information that is collected by these cookies
 When you agree to the use of cookies or use or interact with us in our channels or any other application, we may collect certain information by automated passive means using a variety of technologies. We may use this information for any and all lawful purposes, including to maintain and provide you with our services.

Purpose/s of Collection and Processing your Personal Information
We need to collect your personal information in order to create your customer account in the website and/or app, to process your orders, to personalize the delivery of content to you and give you the best customer experience. We also need your personal information for the following purposes:
  • Process your requests/orders;
  • Understand your needs and improve our services and communications channels;
  • Provide access and use of our various channels and manage your use thereof to make it safe and secure;
  • Provide you with information that you requested or may have agreed to receive such as Amber’s promotional and marketing materials;
  • Enable you to participate in Amber’ promotion activities/events;
  • Contact you in reference to your use of our website, requests, feedbacks, complaints, comments and in our discretion, make revisions to any of our privacy policies;
  • Remember you, for your convenience, when you visit our website and/or app;
  • To investigate violations of the Privacy Policy or other terms of use and protect you against the risk of identity theft, fraud, illegal conduct, threats to our system/network, employees, other guests and customers, etc.;
  • Disclose to other parties involved in the negotiation or transfer of Amber in the event of a merger, acquisition, financing, or sale of assets or any other act involving the transfer of Amber’s products and services;
  • Notify prospective applicants about important changes to certain promotions or opportunities. Any other purposes for which you have consented, such as those that may be set out in this Policy; and
  • Other purposes as permitted or required by any applicable law such as but not limited to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order;
Note that Amber will conduct analytics (i.e. quantitative, statistical, research analytics). Amber may however anonymize and de-identify the personal information before it processes the same for purposes of analytics.
Non-personal information such as company name and company details may be kept by Amber.

Use of your Personal Information
Registered Users If you wish to create an account with our in our app or website, you will be asked to create your log-in details and provide your preferred user name and password and your e-mail address. Amber will require you to create a strong password. You will receive an e-mail from Amber in the address you provided, asking you to verify your intent to register in our website. Thereafter, you will be asked to provide the personal information to enable us to process and deliver your order. The information you provide will also enhance your experience when you re-order in the future.
 Should you wish to create an account and become a registered user in the Amber app or website, you will be required to provide the information that would allow us to verify your identity and carry out your order. 
The personal information of a registered user is stored by Amber for one (1) year from date of last activity (e.g. access, viewing, modification, request) unless said user requires his or her information deleted earlier or the retention period thereof be longer.
 Guests If you do not choose to create an account with our website, you may still order from Amber as a guest in our app/website. Amber would still need to collect and use your personal information in order to process your order.
Should a guest agree to the use of cookies, we may collect information about your usage of the website in order to give you a better user experience.
Use and Collection of Personal Information when placing an Order via Amber’s App/Website/Hotline/Other Channels 
When you place an order through our channels, our Service Provider (i.e. call center, riders) shall have limited access to the information that you provided which may include the following: First Name, Last Name, Contact Number, E-mail Address, Delivery Information, Address, Order Details, Time of Order, Estimated Time of Delivery/Pick-up, Location of Pick-up.
The service providers need your personal information to process or deliver your food order. They may contact you through the number you provided to confirm your order, verify other information or if we encounter issues processing your order. Please be informed that Amber’s service providers are under contract with us and have committed to protect your information and to conduct its operations consistent with our data privacy and protection policies.
 Should you contact us for any comment or feedback via inquiries@amber.com.ph, we shall use your personal information as our reference to give our response and use the same for documentation and statistical purposes. We shall not share any personal information we received to outside parties unless there is a lawful purpose for such.
 We may collect public profile information when you interact with us through social media to the extent necessary in order to serve you better.
 Marketing and Promotions 
Amber may send marketing and promotional content via e-mail, SMS, our App or in any of the channels that we use from time to time to customers who have consented and opted in to this service. 
Customers who have consented to receiving marketing communications may opt out of receiving marketing and promotional content by following the instructions indicated in the communications. 
Analytics The information that Amber collects may be used for statistical, demographic, and analytics purposes should you give your consent to such processes.
 Insofar as statistical, demographic and other analytics processes is concerned, all personal information that identify may be deleted from the records of Amber and/or its service provider/s in accordance with the principles and policies of data privacy and protection. In doing so, only information pertaining to the barangay, municipality, time and date of order, the order details and other non-personal information may be processed and aggregated.
 Rest assured, any information will be kept within the Amber group of companies/affiliates/subsidiaries and/or its third-party service providers who need it to process your orders and give you the best customer experience. Rest assured, Amber will not sell your information to others.

How you can Control your Personal Information
Registering in Amber’s app/website allows you to control your personal information. Upon registration, you will be able to modify/update your personal information in the app/website. You will also be able to delete your registered account by going to the “Accounts” tab and select “Delete Account.” This will lead to deletion of your Personal Information from the system.
 How we protect your Personal Information
Amber values the great importance of utilizing effective security tool and procedures to protect your personal information. In protecting your personal information, we utilize a combination of security tools and procedures to prevent unauthorized access, use, disclosure, alteration/modification, storage or any other processing thereof.

How we store your Personal Information and Retention Policy
The personal information that Amber collects through the app/website/channels or any of our service providers will be securely stored observing appropriate security and safety technical, organizational and physical measures.
Ordering via Website/App/Other Channels
Data collected from the website/app/other channels are stored in various secure servers.
Registered Users The personal information of registered users will be stored in our host server located abroad for a period of twelve (12) months counted from the user’s last activity (i.e. viewing, access, use, and modification) in which case, the same shall be deleted. After twelve (12) months of inactivity in the Amber app/website and there is no lawful and urgent need to retain the same, the account of the registered user shall be deleted unless a request for his/her personal information be deleted earlier or retained longer than the 12-month period is made and verified.
Should the registered user’s account be deleted or expire, he/she may again register and create a new account with the Amber app/website.
The deletion of your Amber Account in the website may correspond to the deletion of your Amber Account in the app, or vice versa.
 Guest The personal information of those who ordered as a guest (i.e. did not choose to register) shall be deleted upon confirmation that customer has already received the food delivery or pick-up order subject to our retention policy.

The Use of the App
Should you wish to enable or disable the features in our app such as location tracking and push notification, you may do so by modifying the permissions you granted on your device. Should you wish to stop receiving information through our app, kindly uninstall the app from your device. You may also, on your own, delete your registered account, or request the deletion of your Amber App User account by sending an email to appadmin@amber.com.ph.

Links to other Channels
Our various channels may contain links to all other Amber channels as indicated below:
  1. www.amber.com.ph
  2. httpss://www.facebook.com/amber.com.ph/
  3. httpss://www.instagram.com/ambergoldenchain/

Changes to this Privacy Policy
From time to time, Amber may occasionally update its privacy policy. When we do, we will also revise the “last updated” date of the Privacy Statement. For material changes, we will notify you by placing a prominent notice on the main page of our website.
 If you have questions regarding this policy or if you have any concerns, kindly contact us at:
 Address: 3F Golden Victoria Bldg, 103 T. Morato corner Sct. Limbaga Street, Brgy. Laging Handa, Quezon CityAttention: Data Protection Officer or please send an e-mail to : dpo@amber.com.ph “Attention: Data Protection Officer”
 By using the services provided by Amber’s website, you certify and acknowledge that you understand the aforementioned policy and consent to Amber’s collection use